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With expertise in creative direction I lead projects and create communication design systems that create a unified user experience across brand and product.


I am a creative director & lead designer with over 12 years of experience. I have worked across the agency world, start-ups and everything in between. I bring a conceptually driven multi disciplinary problem solving approach based on a solid brand strategy to help businesses create a unified customer experience across all touch points. I've led design practices and managed teams across a few industries globally. I believe in practicing empathy and emotional intelligence in the work place.


Creative Direction
Brand Identity
Design Systems

on the side

Volunteering design services for Petooti Pet Rescue.
Founder of lifestyle design brand Good People Design.


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