With deep expertise in brand identity,
I lead projects and create design systems that create a unified user
experience across brand and product.

About

I am a lead designer and art director with over 12 years of experience. I have worked across the agency world, start-ups and everything in between. I bring a conceptually driven multi disciplinary design approach based on a solid brand strategy to help businesses create a unified customer experience across all touch points. I've led design practices and managed small teams across a few industries globally.

 

CURRENT

Senior Art Director at RAPP Dubai. Art lead on all projects and collaborating closely with product and marketing teams.




 

on the side

Mentoring  and guiding young creatives at my current agency and through social channels.




 

focus

Art Direction
Brand Identity
Design Systems
Product Design

Marketing