Mumbai City FC Brand Identity

The identity for this Indian Super League team was inspired by the city.
The fort is the defense. The local train is the mid field. The 7 stars represent the city which comprises of seven islands.
The blue lines at the bottom represent the thirst for conquering new milestones.
It is all enveloped in a shield which represents the team that works together. 

Mumbai is a city that never stops. 20 million people with one emotion.
No matter where you come from she will make sure you do what you set out to do.
In the city of dreams you will meet her before anyone else and she will treat you like her own.
If the people of this city are its blood, she is the heart that moves us all.

The Mumbai City FC logo is inspired by this relentless spirit.