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Brand Identity Evolution: Meshico

MESHICO ‘The Soul of Mexico’, is an upscale Mexican restaurant in Dubai that is located at the famous Palm Jumeirah, The Pointe. This was an exercise in evolving their identity to appear authentic and relevant based on current design trends. 

Original identity for Meshico based on the ancient Aztec symbols.

Idea sketches:
The intention was to keep the Aztec character but evolve and simplify the graphic shapes.
The desired output would include hand drawn elements based on a colour palette inspired by the country of Mexico.  


Final result:
Earthy tones on a dark background create a sense of spice and flavour. These shades are complemented by the cool tones of the tableware, liquids and decor.

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