We updated the brand positioning of The Hub mall in Karen, Nairobi and gave it a fresh look to
increase footfall and business after the effects of the pandemic have almost ended and life has been coming back to normal. After facing competition in Karen with new malls coming up we needed to distinguish the brand and elevate the offering to an affluent upmarket audience. 

 

We have evolved the branding and the positioning by playing on the principle of familiarity. 
A new look and feel with an exciting and aspirational promise.

Brand Positioning: This is more.

Agency: Freedm
Creative CEO: Mimi Nicklin
Creative Director Copy: Jason Wiltshire
Creative Director Art: Vanburn Gonsalves