Mixipe: Cocktail recipes
A giveaway concept designed for Smirnoff adds a quirky little task before the party starts. This little flip book pops out of every individual bottle package and encourage consumers to flip to a random page and invent a signature 'Mixipie' cocktail of their own. How popular are you now master mixologist?
You can now offer this recipe to the universe of Smirnoff on social channels and climb the ranks of signature mixologists. I created these beautiful witty illustrations to give a twist to mundane ingredients so that when one stumbled upon a page it would inspire a unique name for the signature cocktail.
Concept, illustration & design: Van burn