Mix-a-coaster was a Smirnoff event.
Each coaster had a musical loop and when you placed glasses on top of each coaster it played the loop on the main speaker system. Friends were invited to mix their own unique track.
The sampling target in this case was exceeded by 142% and generated an earned media revenue of over 3 million USD.
We created a flip-book which helped you create your own cocktails. We packaged it inside the bottle packaging and was promoted at the event.