Kellogg's Hershey's Chocobits Influencer Campaign

We gave a sonic identity to the influencer campaign.

We collaborated with influencers to post a teaser of Kellogg’s latest product release where followers were asked to comment how they would describe their personality in 2 words. Post that, a final remix was composed using UGC words in both English & Arabic.

The influencers reposted the final song composed and asked their followers to identify if their personality was featured.