The Waitrose Moon

To celebrate Ramadan, the premium grocery store in Dubai & Abu Dhabi, Waitrose has taken the bold move to adopt all 30 phases of the moon into its logo throughout the Holy Month. Originally a brand from Britain, Waitrose has chosen to take steps to show its solidarity and commitment to celebrating Ramadan with people across the UAE.

The logo change is part of a full-month campaign to celebrate Ramadan and offer shoppers tips for health and wellness over fasting period. It is the first time the brand has used it's logo in such a way.

Social campaign created by us at RAPP, Omnicom, United Arab Emirates for Waitrose, within the category: Retail Services.


Advertising Agency: RAPP, Dubai, United Arab Emirates
Managing Director: Mimi Nicklin
Chief Creative Officer: Ali Shabaz
Senior Art Director: Vanburn Gonsalves
Art Director: Jayana Rashintha
Designer: Jayana Rashintha
Animator: Hassan Boxwalla
Account Management: Jessica Raby
Brand Representative: Morne Fourie